Matt is the Associate Director of Search at Hanapin Marketing and has been in the PPC industry since 2007. He works and collaborates with clients across several industries to attain better ROIs, improved lead generation, and increased brand awareness. He writes about paid search and leadership tactics for Search Engine Land, Marketing Land, PPC Hero, and Stukent. He is also the founder of #PPCChat, a weekly Twitter chat where industry specialists discuss various PPC topics.