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YOUR SOURCE FOR ALL THINGS MARKETING AT BOZZUTO

 

IN THIS ISSUE
Spring 2012

 

If you’ve logged onto The Bozzuto Group’s Facebook page recently, you may have noticed some changes. What was previously segmented by company has now become one unified Facebook page, with a strong brand presence and distinct personality that reflects our company and culture as a whole.

Our new Facebook page serves as a social platform for industry thought leadership, communication with clients, residents, prospects and employees, and promotion of communities and events.

With 845 million active monthly users, and more than half of those logging on everyday, Facebook is, now more than ever, a critical marketing tool. With new formatting (Timeline), information and features (like the new My Bozzuto app – see the below story for more details), we hope to create a dialogue and presence that will benefit all individuals whose lives we touch.

Check out our page at http://www.facebook.com/TheBozzutoGroup. If you have any ideas that you’d like to see incorporated, please let us know. Facebook is interactive, and we are too.

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GET TO KNOW

 


Erin Monfredo

I am pleased to introduce Erin Monfredo as the newest marketing manager for Bozzuto Management Company. Erin supports JoLynn’s portfolio of properties by creating, executing and evaluating marketing strategies at the property level to uniquely brand each property as the leader within their competitive group, and, Bozzuto Management Company as the market leader.  

Previously, Erin served as Advertising/Graphics & Identity and Public Relations Coordinator for the Hilton Brand Marketing Team. Prior to that, she held several positions at Merrick Towle Communications, focusing on real estate marketing throughout the Mid-Atlantic.

Erin is an innovative thinker who has been successfully promoting her properties, including some high-profile lease-ups including Flats at Atlas, Halstead Square, Rhode Island Row, and The Residences on The Avenue.

Please welcome Erin to Bozzuto!
 

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Bozzuto Launches Timeline

 

 

 

One of the newest features on Facebook is the merging of profile and wall pages into a new format named Timeline, a visual representation of your life – or a business’ life – as is the case with our company.

From the start of The Bozzuto Group in 1988 through today, Facebook users can now chronologically view company and property events, information and photos through a visual, scrolling timeline.

With the help of Social Media Today, Bozzuto’s resident social media guru, Khushbu Sikaria, has compiled a list of the top six tips for how to integrate Timeline effectively into your community’s Facebook page.

1. Tell A Story In Your Cover Image – Think of your cover image as taking the place of the default landing tab. The purpose of your cover image is to create a powerful first impression that will compel visitors to stay and explore. Use an image that speaks to your audience and shows the best your property has to offer.

2. Complete Your “About” Section – The “About” section has more prominence now that it’s located just below the cover image. Give a brief overview/description of your property and include your address (mail and web) and contact information, so access is only a click away.

3. Create Milestones – Until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Use milestones to select any date in the past and add events of significance, such as when a groundbreaking took place, first occupancy, community activities, etc.

4. Direct Attention with Highlights and Pins – Pages now allow you to feature specific posts on your page through highlighting or pinning. Highlighting turns any story – which normally occupies a single column – into a full-width story. Pinning allows you to give any story more attention by moving it to the top of your page. Use these tools to feature specific information of interest.

5. Focus on Photos – Now, more than ever, Facebook pages are about your visual story told over time, rather than what’s happening now. Tell your story through compelling photos to give your page a true personality.

6. No Hard Sell Messaging – We want to be a partner, not a predator. Think about Facebook as a way to nurture and grow relationships, and to build Bozzuto brand loyalty.
 


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The Residences on The Avenue

 

 

And the Social Media Award goes to….. The Residences on the Avenue! At this year’s Bozzuto Management Awards, one of DC’s hottest communities, The Avenue, received Bozzuto’s Social Media Award for exemplifying best practices and effective social media use.

The Avenue’s property management team has consistently posted great content to Facebook, which has helped build relationships with their residents, prospects and neighboring businesses. Their social media efforts have allowed them to create a real dialogue, which has helped grow an active and involved community. The team answers questions from prospects, promotes resident events, posts photos, and creates other unique and property-specific content, which has yielded a high engagement rate and exemplified why it’s important for a community to have a Facebook page.

Congratulations to The Avenue! Take a look at their Facebook page to see why they were “tops” in social media efforts. http://www.facebook.com/pages/The-Residences-on-the-Avenue-a-Bozzuto-Community/297867586903598


SIDEBAR - Tips for Property Managers Using the “New” Facebook
  • Use your Shared Account Login information to access your account.
  • Upload the best exterior shot of your property as your cover photo.
  • Use the Bozzuto logo that was emailed to you as your profile photo.
  • Set milestones in Timeline, telling people when the property opened or when Bozzuto took over management.
  • Continue to post at least 3-5 times a week. Remember, this is social media – you can be conversational. Think about the community as a whole and what information would be of interest to current and prospective residents.
  • Form relationships with neighboring businesses on Facebook by liking and commenting on their Fan pages.

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My Bozzuto App

 

 

 

Have you ever wondered what would be the ideal community for you, given your personality, interests, behaviors, etc.? Well, wonder no more! We will launch the new “My Bozzuto” mobile app.  

The new app will allow users to answer a series of quick and fun questions about the type of person they are, what they like to do in their free time and where they’d generally like to live. With the help of Yelp, an online urban city guide, the My Bozzuto app will tell users which communities are near the activities they love to take part in. It’s fun, results can be shared with friends via Facebook, and even better – it’s free! Coming soon to a mobile device near you!


 

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Tips For Property Managers Using the "New" Facebook

 

 

  • Use your Shared Account Login information to access your account.
  • Upload the best exterior shot of your property as your cover photo.
  • Use the Bozzuto logo that was emailed to you as your profile photo.
  • Set milestones in Timeline, telling people when the property opened or when Bozzuto took over management.
  • Continue to post at least 3–5 times a week. Remember, this is social media – you can be conversational. Think about the community as a whole and what information would be of interest to current and prospective residents.
  • Form relationships with neighboring businesses on Facebook by liking and commenting on their Fan pages.

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