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Director of Marketing, Brand Development

Greenbelt, MD

At Bozzuto, it’s all about experience. Whether it’s the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we create inspiring, engaging and vibrant communities. 

Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

Primary Responsibilities:

You’re the leader of a highly productive and creative brand development team, charged with building economic value and inspiring loyalty in the Bozzuto brand. You foster alignment with your internal and external clients by being the strategic voice of the Bozzuto consumer. You bring your passion for branding to the work that you do every day. You lead a team that creates strategic and innovative brands that support community leasing with impactful active new development launch plans. You are obsessed with understanding Bozzuto’s consumer mindset and strive to create extraordinary experiences for customers and team members alike.

As Director of Marketing, your focus will be leading the brand development functions of the marketing team across Bozzuto’s nationwide portfolio. You will have a heavy emphasis on ensuring the successful launch of BMC’s pipeline of active new developments.

Your responsibilities include:

  • Leading, mentoring, and developing a regionally focused brand team that is charged with overseeing the brand development and launch of Bozzuto’s pipeline of multifamily and mixed-use assets
  • Ensuring that the team delivers needed lead volume, supports customer acquisition and retention goals, and contributes to the creation of extraordinary experiences and loyalty in the Bozzuto brand
  • Working closely with the VP of Marketing, Creative Director to ensure the deliverables for each community’s brand are delivered on time (and within budget) and adhere to Bozzuto’s brand standards of quality, excellence, and fair housing guidelines
  • Managing your own portfolio of assets through the brand development and launch process
  • Creating an environment that supports consistent client and internal stakeholder alignment and satisfaction
  • Inspiring a culture of innovation and creativity within the team that leads to award-winning work both within and outside the industry
  • Leading by example and being a role model for the standards and behaviors consistent with the core values and culture of Bozzuto
  • Cultivating and maintaining strong, loyal relationships with all constituents—owners, team members, internal customers, partners and vendors
  • Support business development initiatives by participating in client presentations in existing and emerging markets the company serves
  • Maintaining up-to-date understanding of industry trends and technical developments that effect target markets. Establishing & maintaining industry contacts.
  • Inspiring the professional growth and development of all team members

You Create Value By:

  • Developing and refining processes that support and help us maintain a high performing and efficient marketing team
  • Ensuring the Bozzuto brand is appropriately represented across all aspects of the customer journey
  • Building a motivating environment that encourages your team members to give their very best
  • Proactively managing the performance of all team members through coaching, performance reviews, regular constructive feedback and development/growth plans
  • Taking responsibility for delivering results, making sure issues are addressed and resolved with urgency
  • Participating in training and educational opportunities to further your skills

What You Bring to Us:

  • Bachelor’s degree from a 4-year college or University (preferably with coursework in Marketing or a related field)
  • 8-12 years of marketing experience, with at least 3-5 years being in the residential multifamily or hospitality industry
  • Proven track record of strong brand development experience, preferably in the residential multifamily industry
  • A keen eye for creative and an astute attention to detail
  • Proven success in crafting and implementing innovative ideas and concepts
  • A track record of building and maintaining strong relationships with clients, vendors, internal stakeholders and team members
  • Proven success in managing multiple projects with tight deadlines
  • Proven success in managing and launching a portfolio of multiple brands
  • Proven track record of managing a team
  • Ability to travel as needed to support your assigned markets
  • Expertise in developing and implementing marketing strategies and managing the activation process effectively to maximize value and support marketing and leasing goals
  • Superb organizational skills and attention to detail
  • Ability to deliver marketing plans within budget and time constraints
  • Excellent management, communication and interpersonal skills
  • Strategic thinker and problem solver, highly motivated and enthusiastic collaborative team member and leader
  • Able to develop and maintain communications in a cooperative and professional manner with all levels of team and customers by communicating openly, honestly and constructively, treating all employees and customers with dignity, respect and courtesy.
  • A positive can-do attitude, which reflects the company’s corporate culture.

What We Bring You:

At the core of our business is the talent on our teams, and we are committed to taking care of the teams so they can deliver great experiences to our residents. In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family. Our benefits take into consideration everything from career development, retirement, family matters and health and wellness. Working on our team and in this position, you can expect:

  • Competitive Compensation. Salary range: $ 130,000-160,000 
  • Health & Wellness Benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.
  • Paid Leave. We provide 20 days of paid time off plus holidays.
  • Retirement Planning. We offer a 401k program with a company match.
  • Tuition Reimbursement. Plus many other programs to support career development and growth.

Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V.

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