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Marketing Analytics Manager

Greenbelt, MD

At Bozzuto, we’ve been creating inspiring, engaging and vibrant communities for three decades.Why? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

 

Position Duties:

 

Monitor and evaluate website performance using Google Analytics. Track key performance indicator health like digital campaign performance, lead generation, lead engagement, and lead conversion, and marketing spending. Interpret and analyze trends or patterns in dataset using statistical software like Microsoft Excel or SPSS. Analyze data to develop insights for marketing strategies and recommendations driving lead growth, engagement, and marketing effectiveness. Work in close collaboration with internal marketing team members analyzing data on develop reports to ensure each member has the data needed to hit KPI targets. Design reporting dashboards that track key metrics and performance trends, and provide actionable insights to marketing leadership. Produce infographics to clearly and effectively communicate marketing insights to internal stakeholders. Working closely with multi-family marketing technology platforms and online listing services to gather prospects and residents data on each property (such as RealPage, Yardi, CoStar, RentPath, Zillow, and etc.). Collaborate and consult with developers to build database and connectors for data visualization and reporting purpose. Coordinate and facilitate database development process.

 

Minimun Job Requirements:

 

Master’s Degree in Market Research or Journalism and Mass Comm. Certificate in advanced google analytics. Knowledge or experience in conducting research and analyzing data using statistical techniques (including identify, analyze, and interpret datasets). Knowledge or experience in data visualization software tools such as adobe illustrator, Photoshop and indesign, and statistics software such as SPSS, Excel. Knowledge or experience in content creation, web design, social media and e-mail marketing.

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