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Baltimore Business Journal: Sneak Peak -- Bozzuto's Appearance Belies its Promise

June 21, 2013

Driving past Bozzuto Group’s Union Wharf project on Wolfe Street in Fells Point, you’d hardly guess the building is poised to become one of the city’s premiere apartment buildings.

Its brick facade, sloping setbacks of the upper-floor terraces and absence of flashy materials make the building blend in perfectly among the neighborhood’s cobblestone streets and 18th-century row homes.

The real wow-factor hits upon entering the building’s lobby, designed to provide residents and visitors with an immediate view of the building’s 150-foot, infinity-edged pool and the waterfront. But it’s the 281-unit apartment building’s richness in details — reclaimed wood from horse stables and local artist works among them — that gives the property a lush but restrained ambiance that is at once welcoming and accessible.

For an apartment building where rents range from $1,600 per month to well over $3,000, Bozzuto Group could’ve easily been tempted to make the building an air of flashy exclusivity or a stuffy, members-only feel. But the open, hotel-like design of the lobby — especially the access it provides to the outdoor patio — and amenities such as the club room, movie theater and wet bar make the property inviting to the public. A 4,500-square-foot restaurant on the property should only increase that public interaction.

That was by design, said Hord Coplan Macht design director Chris Harvey, who worked with Bozzuto officials to design what Bozzuto vice president Jeffrey M. Kayce said is a project that “grabs someone emotionally.”