Vice President, Consumer Marketing, The Bozzuto Group
Kelley Shannon provides a customer-centric approach to marketing strategy and leadership for Bozzuto’s entire portfolio of managed communities. Joining Bozzuto in 2013, Kelley brings over 20 years of diverse marketing experience. From managing and launching products in consumer products companies like Sara Lee Bakery and Equal Sweetener, to leading global marketing strategies across online travel sites, and developing and managing strategic partnerships at Marriott International, Kelley’s broad experience has helped her achieve some notable successes, including being named Marketer of the Year by the National Association of Home Builders (NAHB) Multifamily Pillars of the Industry Awards. Since joining Bozzuto, Kelley has led the team through continuous growth while refining processes and creating efficiencies, ensuring consistent application of marketing strategies and data, and creating and implementing marketing training programs. Kelley also led the strategic planning and implementation of some notable Bozzuto programs and platforms, including the development of Bozzuto Listens, Bozzuto’s very successful philosophy and program for providing great customer service by listening and responding to resident feedback.
Prior to her marketing career, Kelley spent several years working in accounting and obtained her license as a Certified Public Accountant. Kelley has a Master of Business Administration from the University of Michigan and a Bachelor of Science in accounting from the University of Maryland. She currently resides in Washington, DC and is the mother of 2 beautiful girls, Kelsie and Jami.
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