Xiyao Yang

Xiyao Yang leads Bozzuto’s digital strategy, marketing technology and data enablement initiatives, overseeing a multidisciplinary team spanning web development, paid media, SEO, social media, marketing technology, marketing operations and marketing analytics. She drives innovation, optimizes marketing performance and ensures seamless data integration, technology and execution to enhance engagement and business growth.

Since joining Bozzuto in 2016, Xiyao has been instrumental in building and scaling the company’s marketing analytics function, transforming how data informs decision-making across marketing and operations. Her leadership has established a strong data foundation, enabling marketing, operations and technology teams to execute data-informed strategies effectively. She specializes in first-party data activation, data governance and privacy frameworks, ensuring that Bozzuto’s marketing efforts are both compliant and optimized for performance. Additionally, she has spearheaded the adoption of marketing technology solutions, including the deployment of customer data platforms and the implementation of a server-side analytics framework, improving data accuracy, marketing efficiency and campaign performance measurement.

Before Bozzuto, Xiyao worked at a creative agency specializing in data visualization, refining her ability to translate complex data into meaningful insights that drive strategic decisions. She holds a bachelor’s degree in psychology and a master’s degree in advertising with a focus on advertising effectiveness measurement, both from the University of Oklahoma. Her multidisciplinary background in behavioral science, data analytics, and marketing strategy informs her approach to digital marketing, enabling her to develop innovative, data-driven and customer-centric strategies.