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YOUR SOURCE FOR ALL THINGS MARKETING AT BOZZUTO

 

IN THIS ISSUE


August 2013

 


Throughout our 25-year history, Bozzuto has grown exponentially and now has employees in eight states and counting. With this growth, it has become critical to establish systems that unite our employees across divisions, communities and locations. The new Bozzuto intranet was created to enable easy collaboration among employees, and I am happy to report that its usage rates have been increasing every month since its launch.

As you’ll see, the intranet was designed with an easy-to-use site architecture that allows you find the information you need easily and quickly — from anywhere. Each division has its own site for frequently used documents, pictures and updates, and there is a section I’m particularly excited about — the Bozzuto Culture page, which shows examples of how our corporate values are put into action every day.

We welcome you to contribute content, let us know how you’re using it, and of course, offer any suggestions , as we’re always looking at how we can improve.
 

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GET TO KNOW

 

Sara Shayiq


Sara Shayiq

I am pleased to introduce Sara Shayiq as marketing technology specialist for Bozzuto Management Company. Sara is responsible for maintaining a clear working knowledge of all real estate marketing software and overseeing their system integrations, as well as helping set up these services for new properties and troubleshooting as problems arise.
Previously, Sara served as a marketing production coordinator at Bozzuto Management Company, and was an intern for the division after receiving her Bachelor of Science degree in marketing from University of Maryland.

Sara can be reached at 301-623-3604 or sshayiq@bozzuto.com. Please welcome Sara to Bozzuto Management Company!
 

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BOZZUTO HOMES’ NEW BRAND CONCEPT SELECTED 

 

 


In the last issue we shared the two potential Bozzuto Homes brand platforms we created with Hirshorn Zuckerman Design Group, which sought to capture and convey the brand essence and promise we have established with the Bozzuto Homes name over the last quarter century.

After conducting a comprehensive qualitative survey, we want to share with you that a concept was chosen to be the basis for future Bozzuto Homes’ marketing communications.

Prospects who were familiar with Bozzuto before seeing the new concept felt even better about the brand after seeing it, which scored very high on the “modern”, “sophisticated” and “relevant” categories, and caused them to want to learn more about Bozzuto Homes.

Prospective homebuyers told us that their key concerns when home shopping are location, quality and cost, which the concept conveys – and which we know Bozzuto Homes delivers very well. Thanks to everyone for your input!
 

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UNION WHARF CELEBRATES OPENING WITH MEDIA DAY

 


To bring additional awareness to Union Wharf, one of Bozzuto’s newest and most spectacular apartment communities, Lauren Neuvel, director of corporate communications for Bozzuto, hosted a media day, with encompassed “hard hat” tours of the community for local reporters. The tours were a tremendous success and resulted in feature articles with photos in the Baltimore Sun, Baltimore Business Journal, The Daily Record, and Bisnow.

The full stories can be read below:

Baltimore Sun
Baltimore Business Journal
The Daily Record
Bisnow

Bozzuto marketing remains hard at work to ensure that this new community will be as well received by prospective residents as it was by reporters.
 

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BMC LAUNCHES INTERACTIVE TOUCHSCREEN PROGRAM AT COMMUNITIES

 

 


Showing off our apartment homes to prospective residents has just become that much more personalized and tech-savvy thanks to the introduction of BMC’s new interactive kiosk touchscreen program.

Already in place at select communities, and expanding to all of our communities over the coming months, is an intelligently-designed program that will enable management teams to market their communities from the outside in via onsite 42-inch or 55-inch multi-touch television screens that inform prospects about the property’s neighborhood, layouts, amenities and much more.

The interactive touchscreen program is completely customizable for each community and also contains a web-based app component allowing management staff to walk through models with the program in-hand via an iPad or Android device, and to add specific floor plans and features to the prospect’s shopping cart so they may see the full range of possibilities. The information can then be emailed or sent directly to their phone, providing a pure e-commerce experience.

BMC is rolling out the kiosk program to almost all new lease-ups, and a significant number of existing/stabilized properties will elect to use it, as well. The goal is that almost all properties will either have the large kiosk touchscreen with the tablet version, or just the tablet version. Click here to see PDF.

Questions? Contact Khushbu Sikaria at ksikaria@bozzuto.com or Andrea Fernandes at afernandes@bozzuto.com.
 

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HR PROMOTES EMPLOYMENT BRAND THROUGH NEW CAREER BROCHURE

 


Promoting Bozzuto’s employment brand has many similarities to how we promote our communities. One might even argue it is just as important, says Kristen Reese, vice president of talent management, The Bozzuto Group.

To address this need, Kristen and Monica Lennon partnered with one of our advertising agencies to create a new career brochure that highlights Bozzuto’s unique company culture as well as the many career benefits of being a member of the Bozzuto team. Click here to view.

Each year, Bozzuto hires more than 500 new employees, and at least a third of those hires are recent college graduates, many of whom have never heard of Bozzuto. We compete for talent with many well-respected, mainstream employment brands and in order to remain competitive, need marketing collateral that not only peaks curiosity but also clearly defines what we do.

The result of this is HR’s brand new recruiting brochure, which is available both in hard copy, as well as electronically, and will be used at career and networking events. Thus far, the response has been very positive and we are looking forward to creating additional pieces that will be targeted specifically toward our intern, college and military recruiting efforts.
 

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BOZZUTO HOMES HOSTS CELEBRATION FOR ITS NEWEST COMMUNITY, UPLANDS

 


On June 3, community leaders joined Bozzuto Homes to officially mark the opening of its newest community, Uplands, in Baltimore City. With a marching band and color guard display by students of the nearby Edmondson-Westside High School, the opening was truly a celebration of what we know will be an incredible addition to an already vibrant community.

Guests toured model homes and mingled with students as they listened to speeches from community leaders, including Baltimore Mayor Stephanie Rawlings-Blake, who recalled memories of the area and said that Uplands is now “a neighborhood of choice and a neighborhood of opportunity.” Tom Bozzuto encouraged the crowd with uplifting numbers about the community: 22 homes have been sold to-date with another 19 for sale in the next phase, which broke ground in mid-June.

We are proud that the Uplands community demonstrates the ability of mixed-income housing to transform communities in urban areas, and look forward to welcoming our first residents.
 

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