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YOUR SOURCE FOR ALL THINGS MARKETING AT BOZZUTO

 

IN THIS ISSUE


June 2014

 


I am beyond proud to announce that our Union Wharf website has been selected as an Official Honoree in The 18th Annual Webby Awards, the leading international awards honoring excellence on the Internet.  Website honorees are selected for recognition based on excellence in the following criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience. Out of 12,000 entries from more 60 countries and all 50 U.S. states, the Official Honoree distinction is awarded to only the top 15% of all work entered.
 
It is an incredible achievement to be selected from among some of the best websites on the Internet, and it is a true testament to the talented team we have here at Bozzuto.  We are all invested in every facet of our communities, and that vision translates to a wonderful online experience, as well.  The Union Wharf website is truly setting the industry standard for web-based innovation and creativity.  Congratulations to all involved!

 

 

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BHI CUSTOM GIFTS

Custom Gift (“We Bring You Home”)
For 25 years, Bozzuto Homes has been dedicated to creating quality homes and extraordinary communities, while providing outstanding service and consistent value for customers and partners. Bozzuto continues to strive to make each homebuyer’s experience personable and personal.

Bozzuto Homes presented a new custom gift for residents to show how important each individual customer truly is. We hope that the custom engraved wood cutting board will be a lasting and useful gift for our new residents.

Maple Lawn
Bozzuto Homes unveiled Maple Lawn’s newest models at a Grand Opening Event on Saturday, April 5. Guests enjoyed food and drinks from local eateries as they toured two new models and community amenities. Bozzuto partnered with award-winning interior designers Carlyn & Company to offer attendees “Ten Minutes with an Interior Designer.” Interested visitors were given a complimentary one-on-one consultation with an onsite Carlyn & Company interior designer to seek advice on design needs and ways to revamp their own interiors.

Shipley’s
Shipley’s Grant hosted a 7th Anniversary Party on Saturday, May 10. The event featured food, fun and $7,000 options on all floor plans to celebrate the 7th anniversary of the community. Wegman’s Cupcakes and Cold Stone Creamery Ice Cream were just a few of the delicious treats that were available at the event. Model home tours and personal appointments with a Master Gardner were also available at the event.

Uplands
On Saturday, May 10, the Uplands community hosted a Street Fair at the central park on Old Frederick Road. Attendees enjoyed free food, music, games, prizes and model home tours. Special guest, Randy Dennis from Magic 95.9, also attended the event.

Towson
Towson Green hosted a Spring Refresh Street Fair on Sunday, May 18, from noon to 4 p.m. The event featured music by The LutherVillains, a spring fashion and home décor trends show by the Towson Town Center GURU Rebecca Klein, and health and wellness demonstrations by partners including the YMCA, LA Fitness, Charm City Yoga, All About Me Day Spa and Salon, Radebaugh Florist, and Baltimore County Public Library Towson Branch. Guests enjoyed a sampling of light fare from a local food truck and a special spring treat from Rita’s Italian Ice. Attendees also were able to enter for the chance to win a gift certificate to Cunningham’s.

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MAY CAMPAIGN-ALEX'S LEMONADE STAND

The Bozzuto Marketing Team launched a global marketing campaign program that provides the onsite teams with everything they need to successfully execute a fun seasonal marketing campaign at each property. Each month has a theme that is applied to prospect events, resident events, leasing incentives, giveaway ideas, and social media. Marketing provides the properties with a comprehensive guide on how to execute the components for each month. They streamlined the campaigns to include email templates and DIY décor templates so the events can be rolled out to a large group of properties each month in a quick and efficient manner.

The May Campaign was Derby/Triple Crown themed to play off the series of horse races in the month of May. This campaign included a Derby Days Open House, Resident Bourbon Tasting, Event Raffle and Trifecta Leasing Specials. Around 30 properties participated in the event and offered great feedback.

The June Campaign, Lemonade and Sunny Days, kicks off summer with a lemonade stand-themed open house to celebrate the good life with food, drinks and special leasing incentives. June continues with lemonade stand inspired treats, refreshments and events.

The month gets sweeter with the Change Challenge to benefit Alex’s Lemonade Stand, a foundation for childhood cancer. When Alex Scott was diagnosed with childhood cancer at the age of four, she told her parents she wanted to set up a lemonade stand in the front yard to help raise money for the doctors to find a cure for other children. In 2004, when Alex passed away at only 8-years-old, her parents continued the work that Alex began. Alex’s Lemonade Stand Foundation (ALSF) is on a mission to raise money and awareness for childhood cancer, and to encourage and empower others to get involved and make a difference. Alex’s Lemonade Stand is the living embodiment of Alex’s spirit of determination and hope. An empty container will be placed at the front desk of each property to promote the challenge to residents to help Bozzuto collect coins for Alex’s Lemonade Stand.

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BOZZUTO SWEET SPOT

During the month of February, in honor of the month of love, we conducted a #BozzutoSweetSpot picture challenge that encouraged everyone to submit a picture of their favorite “sweet spot”, or place they enjoy spending their time most, for a chance to win a weekend getaway for two at a Kimpton Hotel. We had 100 pictures submitted and increased our Facebook page likes by 1,100 new fans.

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BMA's/TRENDING ON TWITTER

Bozzuto's digital team achieved a feat that might possibly be a first for real estate awards - a trending hashtag on Twitter! Using #BMA2014, the trend reached approximately 110,000 accounts and received more than 3 million impressions.

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GOPRO HARD HAT TOURS

Cadence at Crown is a newly constructed luxury apartment community located in Gaithersburg, MD. The property is adjacent to the shopping, dining and nightlife of Downtown Crown.

When preparing Hard Hat Tours for prospective residents, Bozzuto took the experience to the next level. Bozzuto attached a GoPro camera to a Bozzuto Hard Hat to allow visitors to capture the entire experience of the tour from their point of view. The GoPro app allowed visitors to stream their tour in real-time to partners or roommates who weren’t able to attend. At the end of the tour, guests were emailed a copy of the video they recorded. When the time comes for prospective residents to make a buying decision, they are able to watch the HD video from their tour at Cadence, rather than relying on static images from a smartphone or camera. The GoPro tour allows prospects to make an informed decision during a time when there are many options to choose from.

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JUMPCAM

When The Bozzuto Group's Facebook page surpassed 10,000 likes, Alex Middel and Shashi Bellamkonda looked for a creative way to thank fans for their support. Using the JumpCam app on a smartphone, Bozzuto employees recorded a personal message, which was then stitched together into a continuous highlight reel of appreciation!

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#FWDYOURFASHION EARTH DAY CAMPAIGN

Monroe Street Market hosted a successful #FwdYourFashion Festival at the Arts Walk on Saturday, April 26. The event featured trunk shows, a fashion show, music, food, drinks, prizes and giveaways.

In honor of Earth Month, over 160 Bozzuto communities, residents, employees, and friends came together to generate the largest regional donation of clothes in Goodwill history. The effort was designed to share ideas, inspire passion, encourage a stronger sense of community, and ultimately make the planet a better place, starting with giving back to those who need it most.

After 14 days of generous outpouring from all the Bozzuto properties from New England to Virginia, Bozzuto wanted to celebrate a job well done. The Bozzuto Group, Goodwill of Greater Washington, RePax, Zipcar, ZipyShell, and Relay Foods, hosted a festival finale at Monroe Street Market Arts Walk to celebrate giving back and the end of Earth Month.

The event generated buzz on multiple social media platforms including Twitter, Instagram, and many local blogs. Over 590 Tweets contained the event hashtag #FwdYourFashion, with 237 re-tweets, and more than 95 photos on Instagram. The hashtag reached 106,690 Twitter accounts and saw 1,644,411 impressions.

Located at the Brookland-CUA metro station in Washington, DC, Monroe Street Market consists of three buildings, Brookland Works, Portland Flats and Cornerstone, encompassing approximately 720 residences, 45 townhomes, 83,000 square feet of street-level retail, 15,000 square feet of artist studio space, a 3,000 square-foot community arts center, and 850 parking spaces.

Bozzuto takes pride in every recycled material they use and in every unit of energy they save. From developed LEED-certified buildings to implementing recycling programs at properties, sustainable business practices dictate Bozzuto’s approach to every project, from start to finish. We collect and recycle rainwater for gardening, advise its communities to use biodegradable cleaning material, and install appliances and programs to promote green communities for sustainable living.

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