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YOUR SOURCE FOR ALL THINGS MARKETING AT BOZZUTO

 

IN THIS ISSUE
Summer 2012

 

According to a recent study, nearly half of all apartment searches are conducted on mobile devices, and house hunting isn’t far behind. Mobile technology is not just the future, it’s the present.

Bozzuto knows that consumers are adopting faster ways to access information on the go, and has been hard at work creating a more significant mobile presence. From revamping the Bozzuto.com homepage and creating a new apartment search app, to placing QR codes on construction site signage and utilizing search engine optimization strategies, Bozzuto’s marketing team is working to meet the needs of today’s technologically savvy consumer.

Today, 25% of Bozzuto.com visitors are mobile users, a 100% increase over last year’s numbers, and this number will continue to rise. If you need help to ensure your message is being seen by the expanding community of mobile users, please don’t hesitate to let us know.

 

 

GET TO KNOW

 


Megan Pugh

We are pleased to introduce Megan Pugh as Marketing Manager, Bozzuto Management Company.

Megan is responsible for increasing revenue by creating brand and property marketing for BMC, and acts as an advisor to the business by delivering impactful and meaningful programs, campaigns and communication strategies that position Bozzuto properties as market leaders.  Previously, Megan served as the BMC property manager for The Fitzgerald, The Lodge at Seven Oaks, The Promenade and Centerpoint. 

Please join us in welcoming Megan to her new role at The Bozzuto Group.

 

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Construction Unveils New Collateral

 

Bozzuto Construction Company recently unveiled new collateral materials – from brochures to site signage – that reflect Bozzuto’s new branding and reinforce the company’s reputation for providing value and exceeding expectations.

In addition, QR codes have been placed on the construction fencing of several BCC projects, which lead viewers to a time-lapse video of the site in action.  Check out a video of Garfield Park’s progress.

 

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A Picture Is Worth A Thousand Words

 

 

The Bozzuto Management marketing team is keeping photographers busy around the Mid-Atlantic region as it expands photography collections for many of the new(er) additions to the management portfolio.  Below are some of the most recent communities that have received the professional photo treatment.

Rhode Island Row—Washington, DC

vPoint —Clarendon, VA

Flats130 at Constitution Square—Washington, DC

If your community is in need of updated photography, please contact Monica Davis, Graphic Design Manager, at mdavis@bozzuto.com
.


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Interactive Marketing...

 

 

 

New Homepage Launched At Bozzuto.com

You may have noticed that the homepage at www.Bozzuto.com looks a bit different. We recently introduced new elements into the page that allow us to better feature all the amazing programs, news and activity going on at Bozzuto.  The first example? A feature that prominently highlighted our military programs in the days leading up to the Memorial Day weekend. This resulted in 114 clicks to the Military Discount Page and 54 clicks to our Military Careers Page – a huge jump over past activity. Check back often because there’s much more to come!


Sweepstakes Hit the Mark

Bozzuto.com’s Mother’s Day Sweepstakes, which offered the chance to win a “Pamper Your Mom” gift card, was a tremendous success.   The campaign received more than 2,000 views, more than 500 entries and had a reach of more than 23,000!

One entrant wrote, “Since Bozzuto has taken over the care of our community, I feel safe and happy every day that we have them. They come as soon as you need them, fix everything from A to Z. Also many other extras. Now this Mother's Day Sweepstakes. They care about us.”


 


The feedback has been phenomenal, and the two most recent sweepstakes – Father’s Day  and Pinterest – generated media coverage, as well as an impressive rate of participation.  Based on these successes, we have a calendar of upcoming sweepstakes scheduled, so stay tuned to see what’s coming!
 

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Marketing Spotlight...
 

 

 

Uptown at Murray Hill

Bozzuto Homes’ Uptown at Murray Hill is a brand new community of 30 rowhomes, single family homes and duplexes in one of the most sought after areas of historic Annapolis.  Steps from the colonial city’s attractions, trendy restaurants and chic boutiques, the upscale, resort-style community will include “green” features and benefits that have come to be a signature of Bozzuto Homes.

To kick off sales of the new community, Bozzuto Homes hosted three events in a gallery-like setting that were attended by more than 50 employees, realtors and prospects.  Well-known local musician Doug Segree provided entertainment and Main Ingredient, winner of the Annapolis “Best Caterer” award for five consecutive years, served delicious fare. Three sales were generated by those events alone.

The sales center, located directly across the street from the community at 208 West Street, opened shortly after the pre-sale events, and received 15 walk-ins in the first weekend alone.  To date, one-third of the homes at Uptown at Murray Hill have already been sold!  Congratulations to BHI for this terrific accomplishment.

 

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Towson Green Opens Model With Fanfare
 

 

 

More than 40 guests and their families attended a grand opening event for the Bozzuto Homes’ beautifully appointed model homes at Towson Green.  Guests enjoyed a “movable feast” as appetizers were served in the Allegheny, lunch in the Burke and desserts in the Chesapeake.  Keeping with our “green” theme, wonderful food and refreshments were provided by Rouge of Hunt Valley, a local, green and organic caterer.  Feedback was overwhelmingly positive, with many compliments on the rooftop terraces with skyline views.  The Burke model, a 2012 MAX winner for product design, seemed to be a favorite as well, with standing room only in the open kitchen, dining and living area.  Some guests spent the entire afternoon enjoying the appealing spaces.  Kudos to the fabulous interior design team at Carlyn & Co. for showcasing the models so well.

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Recent Awards
 

 

 

National Multi-Housing Council
  • Bozzuto Management Company named the 46th largest property manager in the country
MAX Awards
  • Bozzuto Homes - Large Volume Builder - $400,000 - $500,000 - Burke   Model - Towson Green
  • Bozzuto Homes - Large Volume Builder - $500,000 - $600,000 - Cooper Model - Shipley's Grant 
  • Bozzuto Homes - Best Townhome Merchandising - $400,000 - $500,000 - Cooper Model - Shipley's Grant   
  • Bozzuto Homes - Bruce Fogel was recognized as the salesperson with the 2nd highest sales volume in the region, at $19M.  .
The Washington Business Journal
  • Bozzuto Construction Company listed as the 22nd largest contractor in the metro area.
Pros Awards
  • Bozzuto Homes –Winner of Best Office Professional - Administrative Assistant , Christi Eide
  • Bozzuto Homes – Runner-Up of Best Office Professional - Settlement Coordinator, Susan Silvera
  • Bozzuto Homes – Winner of Best Office Professional - Permits Coordinator, Melissa Murray
  • Bozzuto Homes – Runner-Up of Best Project Manager/Superintendent: 21-40 units/Multifamily, Dan Arsenault
  • Bozzuto Homes – Winner of Best Project Manager/Superintendent: 6-20 units/Townhomes, Jim Scala
  • Bozzuto Homes – Winner of Best Field Technician/Customer Service: 41-60 units/Townhomes, John Rippey
  • Bozzuto Homes – Winner of Best Field Technician/Customer Service: 41-60 units/Multifamily, Philip Launay
  • Bozzuto Construction – Winner of Best Office Professional - Contract Coordinator, Jason Lotz –
  • Bozzuto Construction – Winner of Best Project Manager/Superintendent: 61-120 units/Multifamily, John Bell
  • Bozzuto Construction – Runner-Up of Best Production Manager: 61-120 units/Multifamily, Brian Bell

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