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Creative Content Manager

Greenbelt, MD

At Bozzuto, it’s all about experience. Whether it’s the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we create inspiring, engaging and vibrant communities. 

Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

Primary Responsibilities:

Bozzuto is seeking a passionate content creator and communicator for the role of Creative Content Manager. Reporting to the Vice President of Corporate Communications, this supporting role will help craft the creative strategy, voice and tone of the brand. The Creative Content Manager will conceptualize, implement and continually refine Bozzuto’s content and social media strategies, increasing brand awareness and growing our audiences and engagement through compelling storytelling.

As the Creative Content Manager, your primary responsibilities include:

  • Developing and implementing a One Bozzuto content strategy, coordinating with Bozzuto stakeholders across all divisions to ensure effectiveness of messages and brand relevance.
  • Overseeing content themes for company communications, such as The Bozzuto Buzz, internal communications, Bozzuto.com, Intranet, etc.
  • Develop and write content for company leaders in the form of scripts, speeches and articles.
  • Proofread and edit blog posts, website copy, presentations, executive communications, and video scripts.
  • Overseeing organic social media campaigns and day-to-day activities across channels (including, but not limited to Facebook, Twitter, Instagram and LinkedIn).
  • Working closely with Bozzuto’s social media agency on the development of monthly content calendars and collaborating with corporate communications and creative teams to create compelling lifestyle content for the Bozzuto brand.
  • Working with the social media agency and digital marketing team to ensure close collaboration with paid social media efforts, analytics and reporting, etc.
  • Working closely with the digital team, regularly auditing the Bozzuto corporate website to ensure all content is updated, accessible and dynamic. Provide consult to properties on website content when needed.
  • Monitoring trends in the social media space and make recommendations based on evolving best practices.
  • Develop ongoing trainings and content best practices information for Bozzuto associates.
  • Operating in a project management capacity when necessary to support the brand and corporate communications teams, monitoring workflow from intake to final delivery.
  • Providing consult to different groups when needed, assisting with writing scripts, advertising materials and marketing collateral

What You Bring to Us:

  • Bachelor’s degree in a related field -OR- equivalent work experience.
  • 4-6 years of experience creating and managing organic social media strategy and content development for consumer/lifestyle brands. In-house and agency experience will be considered.
  • Strong relationship skills and a drive to develop meaningful partnerships across multiple business units, HR/Recruiting, Learning and Leadership, and Research.
  • Excellent communication skills with the ability to develop concise and on-brand messaging.
  • A passion for storytelling and attention to detail.
  • Impeccable written and verbal communication skills
  • Excellent understanding of social media platforms, including their respective strengths, nuances, success metrics, and relevant demographics.
  • Creative and strategic thinking, coupled with strong analytical skills with the ability to interpret data and identify trends and opportunities.
  • Support governance oversight and guidance for social media processes globally.
  • Experience with social media tools such as Sprout Social preferred. A basic understanding of SEO and HTML, as well as working knowledge of Adobe Creative Suite a plus.
  • Ability to simultaneously manage multiple projects and deadlines.

What We Bring You:

In addition to an award winning culture and amazing work spaces, Bozzuto offers a wide range of insurance options, financial programs, and benefits that let you and your family be healthy and plan for the future. Our benefits take into consideration everything from career development to retirement, family matters, health and wellness. Bozzuto is committed to doing everything it can to offer you quality benefits and healthcare coverage—including access to the best doctors and hospitals at an affordable price. Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V.

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